GLASSBORO — This is the murder case that confounds and mystifies the public and law enforcement, as well — seven years after it occurred, the murder of Donald Farrell III remains unsolved.

The 19-year-old Rowan University sophomore was killed Oct. 27, 2007, beaten and kicked to death during Homecoming Week.

There’s a $100,000 reward. There have been big ads on billboards. There was even an impressive Rowan journalism class research project on the case. One of the muggers wore a distinctive hooded sweatshirt. None of these has produced a solid lead.

Witnesses said four or five black males approached Farrell near the Triad Apartments, asking the Morris County student for directions. Suddenly, one or two of the males attacked Farrell, then fled with his wallet.

Farrell died the following day from a ruptured artery in his neck, authorities said.

Anyone with information about participants in the attack that caused the death of Donald Farrell III is asked to phone the Gloucester County Prosecutor’s Office at (856) 384-5604, the Rowan University Police Department at (856) 256-4564 or leave an anonymous tip by texting GLOTIP & your message and CRIMES (274637).